How will the Netflix password crackdown work?
With its recent tests, Netflix has given us some hints on how it might crack down on password sharers–namely, a combination of asking users to verify their accounts plus options for account holders to pay extra to share their accounts with others outside the household.
Here’s a little more, taken directly from Netflix’s Q3 2022 report:
After listening to consumer feedback, we are going to offer the ability for borrowers to transfer their Netflix profile to their own account, and for sharers to manage their devices more easily and to create sub-accounts (“extra member”), if they want to pay for family or friends.
In its more recent account-sharing push in Canada, New Zealand, Portugal, and Spain, Netflix is letting account holders set a “primary location,” as well as buy “sub-accounts” for up to two people outside their households.
Notably, only Standard and Premium account holders in the countries listed above can create sub-accounts for other users, not Basic or Basic with Ads subscribers.
As of early February, Netflix hadn’t rolled out account-sharing tools for U.S. subscribers, but that’s sure to change in the coming weeks.
When it comes to the stick, it’s likely Netflix will begin blocking the streams of password sharers who can’t verify their accounts or who aren’t streaming under the sub-account of a paying subscriber.